A bold monument sign designed to create strong curbside visibility while reflecting the brand’s connection to craftsmanship. A custom-sculpted hammer integrates seamlessly with the illuminated cabinet, adding dimensional character and making the sign instantly recognizable. The clean, modern layout ensures clear readability from multiple approaches, while durable construction and illumination provide strong presence day and night. The project’s creative fabrication and execution were later recognized with a feature in Sign of the Times magazine.